Leaked: The CEO’s announcement about impending change
A leaked transcript of the CEO’s address that is based on a standard script that is circulated only in select cirles Dear members of the marketing team This is to announce the new… Read More
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When the tag wags the blog
I have been tagged and for those in the know (as I came to know a few minutes back) that’s like a chance blessing that has the power to make you feel very… Read More
W.T.F. are you reading Mr.Brand Manager?
We all know what books brand guys are supposed to read, right? Philip Kotler and the likes. David Ogilvy. Ries and Trout. Martin Lindstorm, Malcolm Gladwell and Dan Pink. Or all those stories… Read More
The fine art of ‘adding value’
It typically begins as an attempt to impose your presence on something that can get by very well without you. Old women used to call it poking your nose, but shoving your backside… Read More
Get up, dust yourself, Unilever’s changed!
Whether we like it or not, a lot of marketers shamelessly ape the Unilever way of managing brands. No other brand company makes marketing tools as robust and well throught through as Unilever… Read More
The mind of the master
Yet another familiar corporate charade between the agency (Lea), the Boss (Bus) and the sidekick (Dun)! Lea: So that’s our recommendation Bus: Bah! Lea: Does that mean you do not agree? Bus: (Blows… Read More
Internet Horror – The not so apparent impact of the net on our brains, selves, and personal freedom
For all you lovers of horror fiction and doomsday predictions, check out what the genre can become in the space of non-fiction. Once you read these books, you will never approach browsing and… Read More
Brands I’ve been with
One of the benefits of having your own blog, is that your CV can now read like a portfolio! So here goes, a listing of my work on brands on which me and… Read More
The bad habits that keep you from getting a great insight
This is a sort of follow up to the post on Who needs an insight anyway Often the enemy is not the intent but the method we adopt. Here are some of the… Read More
