Bluestone: the incredible romance of real relationships believes that buying jewelry together is all about the incredible romance of real relationships This series of short videos by Anil Thomas and Meera Prem @ McCann Erickson was created to launch… Continue reading

The Animal Farm goes to War: A Cautionary Tale

The animal farm’s going to war and the the Pig’s the general. He asserted his right to lead, and in the absence of any more ferocious animal at the farm, it was accepted.… Continue reading

Why acquiring fans is a bit like collecting pebbles

A few years back, if you had fans on EFFBEE, you could be pardoned for assuming that the fans become a free audience for any message that you might want to give them.… Continue reading

The never ending dilemma

When you go shopping for ideas, the answer depends on whom you ask.

The apple of his eye

Disclaimer: All characters are purely fictional. Gender is interchangeable, but since there is a moment of sudden physical violence, the perpetrator (rather than the victim) of the act has been kept as a… Continue reading

The Hum Haw Brief

Great advertising happens when creative agencies jam with passionate brand owners teasing out interesting stories around the brand. This is how these conversaions typically go… Agency: Does your product work better than competition?… Continue reading

The best of Contralens: 2012-2013

What rock musicians do when they run dry of new song ideas? They release the their Greatest Hits collections and buy time So here goes the biggest hits from Contralens from the last… Continue reading

The indefatigable salesman

Some stories beg to be told Persistence pays.

Client relationship tips only ad agencies know

These tips are the stuff of legend (like everything else about advertising) 1. Look the part. No one’s gonna hire an ad guy who’s dressed like a lawyer. Or a lawyer who’s looks… Continue reading

Brands I’ve been with: 2013 Ed

Here is a listing of some of the work on the brands I’ve been on last year. Mahindra First Choice – India’s leading used-car seller, believes a ‘second-hand’ car buyer is not a… Continue reading