Expand your Vocabulary with Lafaddoo Lal

What do you call a person who’s careless about health? A bit slow in general. Who’s got his priorities just a little bit mixed up. And a bit daft about technology. And a bit of a worry to his parents. You could call him an Irresponsible, lazy idiot maybe? But wouldn’t that condemn him forever and leave a scar that might take years to heal? … Continue reading Expand your Vocabulary with Lafaddoo Lal

A short meditation on Doubt

Doubting isn’t questioning.¬†A question has an answer. Doubt lingers. Doubting isn’t a sign of intelligence. Intelligence illuminates. Doubt clouds. Doubting isn’t prudence. Prudence is moderation. Doubt is like an addiction. Doubting isn’t caution. Caution is a careful move forward. Doubt is frozen. Doubting is a habit that festers under a cloak of reason. Doubt fears primary data collection. Doubt feeds off the dead carcass of … Continue reading A short meditation on Doubt

Fitness bands EVOLVE with Smartron’s t.band

Smartron’s t.band is out this week and keeping track of fitness has never been so much fun! Smartron’s EVOLVE campaign keeps pace with the frenetic pace of innovation driven by the IOT and devices startup. There is a lot more action coming up from Smartron and the team from McCann Mumbai here.           Continue reading Fitness bands EVOLVE with Smartron’s t.band

The emerging language of truth in a fake world

Fake is big now. Fake is the rule. Everything can be safely assumed to be fake these days. Particularly when it comes to public messaging. Not just ads. They always were fake. Just blatantly so. News. Fake news, Spin, Planted stories, Paid news. All news, really. Celebs. When famous people started being called celebrities, it was more about the celebration of them. Reviews. Movie reviews … Continue reading The emerging language of truth in a fake world

Brands I’ve been with: 2017

Looking back on the work done this year. Bluestone Trying on jewellery can be a very indulgent pleasure. And when jewellery comes home with Bluestone, it’s going to be one long wait till the woman makes up her mind. ¬†Bluestone is a contemporary, cosmopolitan jewellery brand that infuses fashion and indulgence in a fairly traditional category. The team from Contract wrote the film that made … Continue reading Brands I’ve been with: 2017

9 ways to survive in business without knowing anything about UX

If you know there is this thing called UX you might find this piece mildly amusing. If you had no idea about UX, you might actually find this blog useful. Stay away from any business that is being impacted by technology: It’s not all bleak by the way, as artists are supposed to be fine for some time at least. If we think really hard, … Continue reading 9 ways to survive in business without knowing anything about UX