Brands I’ve been with in 2018m

Medlife If you’re crossing your 40s, chances are that chronic ailments and medical bills are going to start creeping in. Medlife believes there’s no point in moping about it and it’s time to take control of health. In short you can’t be lazy and lackadaisical about health – like Lafaddoo Lal. Sumonto and team from Bates coined the term and spun out an entertaining series … Continue reading Brands I’ve been with in 2018m

Rahul Gandhi as a case study of political image

Even if a great comic writer like PG Wodehouse had set about trying to create a character that creates mirth by just sheer presence, he couldn’t have come up with someone funnier than Rahul Gandhi. A privileged lineage, a hint of foreign genes, well-fed cherubic health, a man-dimple, and a smile and a wink that spontaneously escapes without a warning – none of these are … Continue reading Rahul Gandhi as a case study of political image

Expand your Vocabulary with Lafaddoo Lal

What do you call a person who’s careless about health? A bit slow in general. Who’s got his priorities just a little bit mixed up. And a bit daft about technology. And a bit of a worry to his parents. You could call him an Irresponsible, lazy idiot maybe? But wouldn’t that condemn him forever and leave a scar that might take years to heal? … Continue reading Expand your Vocabulary with Lafaddoo Lal

A short meditation on Doubt

Doubting isn’t questioning. A question has an answer. Doubt lingers. Doubting isn’t a sign of intelligence. Intelligence illuminates. Doubt clouds. Doubting isn’t prudence. Prudence is moderation. Doubt is like an addiction. Doubting isn’t caution. Caution is a careful move forward. Doubt is frozen. Doubting is a habit that festers under a cloak of reason. Doubt fears primary data collection. Doubt feeds off the dead carcass of … Continue reading A short meditation on Doubt

Fitness bands EVOLVE with Smartron’s t.band

Smartron’s t.band is out this week and keeping track of fitness has never been so much fun! Smartron’s EVOLVE campaign keeps pace with the frenetic pace of innovation driven by the IOT and devices startup. There is a lot more action coming up from Smartron and the team from McCann Mumbai here.           Continue reading Fitness bands EVOLVE with Smartron’s t.band