What happens when consumer get smarter than brands?

The power gap between brands and consumer is reducing More kids can churn out content that is smarter than the brand establishment More consumers want to become entrepreneurs More pop-psychologists and pop-economists are… Continue reading

Rhyme or Reason?

I have often wondered about the difference between poetry and prose. Prose begins with a preface, introduction and a context. Poetry doesn’t need to do that. Prose can build a rational argument. Poetry… Continue reading

Bareilly ki Barfi and the power of collective embarrassment

In case you haven’t seen this absolute cracker of a movie called Bareilly ki Barfi, It’s a movie about a typical small town in India About girls and boys and their parents and… Continue reading

Defining a Semiotician – by elimination

If you see a dress at a store and feel like buying it you are a CONSUMER If you see a dress at a store and make a note to buy this when… Continue reading

The sounds at a cafe’: Brains on fire

Just having a coffee at Starbucks and catching the vibes around with Matt Murdock-like heightened senses. And this is what I hear. A feverish pitch by a start-up founder to a potential investor.… Continue reading

Is advertising ready for the coming age?

There is a crisis in advertising. And it’s not about the rise of new media and all that nonsense. The crisis in advertising is a creative crisis. And the crisis is not about… Continue reading

The art of resurrection: How to kick your blog back to life

There comes a time (every so often) in our lives when what we started with so much enthusiasm and good intent peters to a lustless meandering phase. This is the time when the… Continue reading

Brands I’ve been with: 2016

Here’s a listing of some of the work done on brands I have been with in 2016. BBH continued to make some really cool ads on Coverfox – insurance that’s faster than disaster.… Continue reading

Hallelujah! Exult the day you quit a global brand!

Oh! The sheer joy and freedom of quitting a global brand! And working for an empowered local brand. No more matrix structures! No more global brand dictators! No more lofty sounding brand manuals… Continue reading

The old dog has run out of new tricks: The end of brand building as we knew it

OK, this obituary is a long time coming There are signs everywhere that everything we learnt and knew about brand building and all its allied disciplines of advertising, market research, promotions, media, sponsorships… Continue reading