An impatient reader
This is what happens when you buy more books that you read, and start more books than you can finish Continue reading An impatient reader
Brands and Platforms: an uneasy marriage
Platforms are great for start-ups that are trying to break into the public consciousness. But the very tactics that work for growth-hacking, are going to inhibit transition to a more sustainable and profitable growth model. Continue reading Brands and Platforms: an uneasy marriage
Music isn’t for listening (and sports isn’t for watching)
Some points of view developed over years of dabbling in music and engaging in sport Playing (and Learning to play) Music works in multiple ways Music is heavily based on mathematics, and hence it engages the left brain (taxes it, in fact, till it becomes second nature) Music is also about coordination. Try picking some notes on a guitar with the ring and little finer … Continue reading Music isn’t for listening (and sports isn’t for watching)
Boardroom Glam
Bluestone’s signature collection goes in for a makeover. Time to stop looking slouchy at work. Campaign by WhyAxis, Niranjan and Maac Continue reading Boardroom Glam
Tried talking to your kids about Gaming?
I get quite hassled by all the time spent by kids on gaming and so went hunting for some credible information about its harmful effects that I could share with my son These days I find video content easier to search so I went and typed: “Effects of gaming” on YouTube The first result that was thrown up was a WHO video that seemed quite … Continue reading Tried talking to your kids about Gaming?
Brands I’ve been with 2019-2020
Getting some brand work done in the last 2 years just seemed like a lot more effort than normal. Everything was a lot slower. The overall gloomy environment meant that brand owners needed that much more conviction to take a stand and stick to it. Which is what I increasingly see as my role – helping brand owners form a point of view on their … Continue reading Brands I’ve been with 2019-2020
Varieties of creative response
The obnoxious behaviours that ‘others’ display Continue reading Varieties of creative response
A campaign that’s a throwback to happier times
When we planned this campaign for HNI, we could never imagine that the world of work would change in such a fundamental way. This campaign brings back the magic of a world that already looks like a distant memory. Would the world remain cooped up in homes out of fear of the virus? Would companies look at this as a way to cut costs? OR … Continue reading A campaign that’s a throwback to happier times
This ain’t a job for kids
There is a new job going a-begging, but it may not be everyone’s cup of tea Continue reading This ain’t a job for kids
The ‘art’ of grabbing attention ads
Very few creative elements are as obsessed over as the static (outdoor or print or digital) ad More lines or less lines? More product or less product? Only product or no product? What’s the headline? What’s the tagline? Where should the logo be placed? Descriptive headline or abstract headline? And so on. There is a bit of science, but very often different scientific recommendations tend to work … Continue reading The ‘art’ of grabbing attention ads
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