An apparel brand for real, mature men with a point of view on what it takes to be a ‘real man’
Conceptualized by JWT, Chennai and brought alive by Tarunn Solanki, the lensman
You can’t send this to me 😦
Sent from my iPhone
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Srinivas is a brand consultant with an interest in semiotics, sociology, anthropology, psychology, linguistics and literature. He tracks popular culture through these multiple lenses, as a way of fueling his work on insight-led innovation on brands.