The never ending charade
The advertising agency submits the creative. And the client is supposed to revert. And they talk. They call this creative feedback.
This is regarding the layout you sent.
I would like to make the logo bigger
Also something that says new, but in a new style – in a way thats never been said before
And something that draws attention to the new, maybe like a box, or something
We also need to make it more modern
Without making it frivolous, you get what I mean?
The product needs to also be more appealing, like can we say Drool Drool around it?
Btw, just wanted your view – do you think we can hold our own against the coolest international brands
Yeah, why not
Overall, a youthful brand with ageless appeal
We need to marry a very premium look with strong value for money cues
After all it should also appeal to the masses, who are quite poor, and scrounge around for every penny to be able to buy us
I get it
I’d like you to go for a Cannes Gold here, maan! We should be doing award winning stuff
You are so kind, sir.
The client never saw the creative guy again