Brands I’ve been with: 2013 Ed

Here is a listing of some of the work on the brands I’ve been on last year.

Mahindra First Choice – India’s leading used-car seller, believes a ‘second-hand’ car buyer is not a ‘second-class’ buyer. The team at Ether Design created a new communication language for them that celebrates the unique fusion of the enduring love for dream cars and with the quintessential Indian fondness of a good deal; and a design language that straddles all retail touch points of the brand for an a total experience design.




Sumeru Frozen Foods recreates itself as the ultimate Foodies’ brand out to un-freeze the idea of ‘frozen’ food.  The project involved the creation of 3 distinct sub-brands that combine to ‘un-freeze the master-chef’ in every modern home-maker. The mouth-watering packaging designs are by Zlata and communication is by Temple advertising.



Onion Paratha

wassup Campaign_sausage

wassup Campaign _French Fries


Indian Terrain – There’s more to the brand than just the Kill Gentle campaign. Like these cool videos swung by Anjali @ TouchePR that give man-tips on stylish dressing.

Looking forward for some more exciting work on Indian Terrain along with a Salon chain and an e-commerce portal that I have started working on in the last few months.

Watch this space.