A fresh voice in Dullsville

If you thought insurance advertising was boring, wait till you gnaw your way through lengthy insurance policy documents and discuss policy nuances with antiquated agents

Coverfox is out to change all that – simplifying and gamifying insurance choices so that managing personal risk is now a just a click away

Now, that’s what a cool agency like BBH needs to create a campaign that changes the language of insurance advertising

Rest assured, insurance advertising is never going to be boring again!

And this print ad in Hindi roughly translates to: Brother, a bummer always hits you when its too late

So, just nix that risk!

And ofcourse no animals are troubled when you give them a once over on photoshop – its just that gory fish in the TVC that must’ve got fried alive

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