Fear of God: The future of fashion branding?

It needed a new kid in the block to show up that

Fashion brands can be more than just quality clothing

Or Good looks

Or even a certain kind of look

Or just about being trendy and with the times

Or a certain lifestyle

Or even just an attitude

If clothing is a second skin, Why can’t fashion be a religion?

Fear of God shows the way

Fearsome in the appeal it can hold, , Fearsome in its unadorned authenticity, Fearsome in in its audacity

Black is the colour of confidence, and Fearsome could well be the future of branding