Fear of God: The future of fashion branding?
It needed a new kid in the block to show up that
Fashion brands can be more than just quality clothing
Or Good looks
Or even a certain kind of look
Or just about being trendy and with the times
Or a certain lifestyle
Or even just an attitude
If clothing is a second skin, Why can’t fashion be a religion?
Fear of God shows the way
Fearsome in the appeal it can hold, , Fearsome in its unadorned authenticity, Fearsome in in its audacity
Black is the colour of confidence, and Fearsome could well be the future of branding