We all know what books brand guys are supposed to read, right? Philip Kotler and the likes. David Ogilvy. Ries and Trout. Martin Lindstorm, Malcolm Gladwell and Dan Pink. Or all those stories about cool companies like Coca Cola, Nike, Starbucks, Google and Facebook. I could never read through too much of traditional marketing literature written by the business gurus. Its too much of what’s … Continue reading W.T.F. are you reading Mr.Brand Manager?
For all you lovers of horror fiction and doomsday predictions, check out what the genre can become in the space of non-fiction. Once you read these books, you will never approach browsing and social media with the same sense of innocence. Read on! Lets start with Nicholas Carr’s “Shallows”. The net encourages us to flit through an unimaginable breadth of information and knowledge but doesn’t … Continue reading Internet Horror – The not so apparent impact of the net on our brains, selves, and personal freedom
Thank you for writing about your life so openly, that it feels like I have personally lived through your life and learned in a few days what it took you a lifetime to learn. Thank you for being so disarmingly open up about your most intimate and even fleeting thoughts, as you struggled every inch of the way, so that greatness like what you have … Continue reading Thank you Andre
Arrival City (by Doug Sanders) is a study of the effects of migration on urban culture. I haven’t yet got around to reading it although I have got myself a copy. That was because I was totally engrossed in the Looming Tower (by Lawrence Wright), which is a probe into the events that led up to the 9/11 attacks. What is striking is that 9/11 … Continue reading Two books on the effects of immigrants on urban culture
