Category Archive: Plainspeak

Is advertising ready for the coming age?

There is a crisis in advertising. And it’s not about the rise of new media and all that nonsense. The crisis in advertising is a creative crisis. And the crisis is not about… Continue reading

The art of resurrection: How to kick your blog back to life

There comes a time (every so often) in our lives when what we started with so much enthusiasm and good intent peters to a lustless meandering phase. This is the time when the… Continue reading

Hallelujah! Exult the day you quit a global brand!

Oh! The sheer joy and freedom of quitting a global brand! And working for an empowered local brand. No more matrix structures! No more global brand dictators! No more lofty sounding brand manuals… Continue reading

5 things marketers can stop doing right now

There is a fine line between riding a trend and copying others and falling into a cliche’

The ultimate guide to viral videos

There comes a point in time when every self respecting creative professional is charged with his failure to do a viral video. Fear not. Just pick an idea from this ready reckoner and… Continue reading

Every name ain’t a brand

Just because someone has given a name to a product doesn’t been they have a brand. In this maddening sea of wannabe brands, how does one spot a real brand? In a merciless… Continue reading

The Evil that Men Do

Notice when he leaves home When he comes back Who he is with And when Strike up a conversation with him Never tell him why Tease out his secrets And melt away Notice… Continue reading

The Animal Farm goes to War: A Cautionary Tale

The animal farm’s going to war and the the Pig’s the general. He asserted his right to lead, and in the absence of any more ferocious animal at the farm, it was accepted.… Continue reading

Why acquiring fans is a bit like collecting pebbles

A few years back, if you had fans on EFFBEE, you could be pardoned for assuming that the fans become a free audience for any message that you might want to give them.… Continue reading

The never ending dilemma

When you go shopping for ideas, the answer depends on whom you ask.