There is a crisis in advertising. And it’s not about the rise of new media and all that nonsense. The crisis in advertising is a creative crisis. And the crisis is not about… Continue reading
There comes a time (every so often) in our lives when what we started with so much enthusiasm and good intent peters to a lustless meandering phase. This is the time when the… Continue reading
Oh! The sheer joy and freedom of quitting a global brand! And working for an empowered local brand. No more matrix structures! No more global brand dictators! No more lofty sounding brand manuals… Continue reading
When you go shopping for ideas, the answer depends on whom you ask.