I have often wondered about the difference between poetry and prose. Prose begins with a preface, introduction and a context. Poetry doesn’t need to do that. Prose can build a rational argument. Poetry is a synthesis where opposites merge. Prose offers an explanation. Poetry poses it as a puzzle. Prose makes the writer sound more authoritative. Poetry disarms with its naiveté. Prose struggles towards a … Continue reading Rhyme or Reason?
In case you haven’t seen this absolute cracker of a movie called Bareilly ki Barfi, It’s a movie about a typical small town in India About girls and boys and their parents and friends who have never seen a metro outside a television screen Written and directed by artists who have possibly come from that milieu and understand that psyche Played out to a cosmopolitan … Continue reading Bareilly ki Barfi and the power of collective embarrassment
If you see a dress at a store and feel like buying it you are a CONSUMER If you see a dress at a store and make a note to buy this when there is a sale you are a SMART SHOPPER If you see a dress at a store and feel unfashionable you are a SHOPPING/ FASHION VICTIM If you see a dress at … Continue reading Defining a Semiotician – by elimination
Just having a coffee at Starbucks and catching the vibes around with Matt Murdock-like heightened senses. And this is what I hear. A feverish pitch by a start-up founder to a potential investor. The preferred tone seems to be a raspy pitch that’s bursting with all the energies that is just waiting for a few millions to unleash disruptive fury all around. The investor of … Continue reading The sounds at a cafe’: Brains on fire
There is a crisis in advertising. And it’s not about the rise of new media and all that nonsense. The crisis in advertising is a creative crisis. And the crisis is not about what agencies need to do or not do. It is about how brands and organisations understand people and how they choose to address and engage with them. Advertising as we know it … Continue reading Is advertising ready for the coming age?
There comes a time (every so often) in our lives when what we started with so much enthusiasm and good intent peters to a lustless meandering phase. This is the time when the number of false starts far outnumbers the journeys completed. This is when every spark of an idea seems like a flicker thats already set to fade before you can even pen it … Continue reading The art of resurrection: How to kick your blog back to life
Here’s a listing of some of the work done on brands I have been with in 2016. BBH continued to make some really cool ads on Coverfox – insurance that’s faster than disaster. A brand that’s changed forever the way the category communicates. Maiyas is a food company led by a pioneering spirit that marries the latest in food technology with the wisdom of … Continue reading Brands I’ve been with: 2016