5 things marketers can stop doing right now

There is a fine line between riding a trend and copying others and falling into a cliche’


The ultimate guide to viral videos

There comes a point in time when every self respecting creative professional is charged with his failure to do a viral video. Fear not. Just pick an idea from this ready reckoner and… Continue reading

Coverfox cuts to the chase

When the message is about speed, it’s best said quickly. That’s all. A breezy campaign from Russel, Ajmal and team at BBH.      

Fear of God: The future of fashion branding?

It needed a new kid in the block to show up that Fashion brands can be more than just quality clothing Or Good looks Or even a certain kind of look Or just… Continue reading

Lies, damn lies and analytics

Analytics is the new god of the information age There could be nothing cleaner, purer and more truthful than analytics, as it descends from that holy science of mathematics. Unlike language and humanities… Continue reading

Brands I’ve been with: 2015

Here’s a listing of some of the work on brands I’ve been with in 2015 Bluestone Bluestone is a cosmopolitan jewellery brand that sees the need for jewellery as a cry for romance.… Continue reading

Every name ain’t a brand

Just because someone has given a name to a product doesn’t been they have a brand. In this maddening sea of wannabe brands, how does one spot a real brand? In a merciless… Continue reading

A fresh voice in Dullsville

If you thought insurance advertising was boring, wait till you gnaw your way through lengthy insurance policy documents and discuss policy nuances with antiquated agents Coverfox is out to change all that –… Continue reading

Asserting her right to romance on Women’s Day!

    At Bluestone we believe the need for jewellery is a cry for romance and that strong women will pull out all stops to that this women’s day. Men beware! Watch the… Continue reading

The Evil that Men Do

Notice when he leaves home When he comes back Who he is with And when Strike up a conversation with him Never tell him why Tease out his secrets And melt away Notice… Continue reading