Rhyme or Reason?

I have often wondered about the difference between poetry and prose. Prose begins with a preface, introduction and a context. Poetry doesn’t need to do that. Prose can build a rational argument. Poetry is a synthesis where opposites merge. Prose offers an explanation. Poetry poses it as a puzzle. Prose makes the writer sound more authoritative. Poetry disarms with its naiveté. Prose struggles towards a … Continue reading Rhyme or Reason?

Bareilly ki Barfi and the power of collective embarrassment

In case you haven’t seen this absolute cracker of a movie called Bareilly ki Barfi, It’s a movie about a typical small town in India About girls and boys and their parents and friends who have never seen a metro outside a television screen Written and directed by artists who have possibly come from that milieu and understand that psyche Played out to a cosmopolitan … Continue reading Bareilly ki Barfi and the power of collective embarrassment

The sounds at a cafe’: Brains on fire

Just having a coffee at Starbucks and catching the vibes around with Matt Murdock-like heightened senses. And this is what I hear. A feverish pitch by a start-up founder to a potential investor. The preferred tone seems to be a raspy pitch that’s bursting with all the energies that is just waiting for a few millions to unleash disruptive fury all around. The investor of … Continue reading The sounds at a cafe’: Brains on fire

The art of resurrection: How to kick your blog back to life

There comes a time (every so often) in our lives when what we started with so much enthusiasm and good intent peters to a lustless meandering phase. This is the time when the number of false starts far outnumbers the journeys completed. This is when every spark of an idea seems like a flicker thats already set to fade before you can even pen it … Continue reading The art of resurrection: How to kick your blog back to life

Brands I’ve been with: 2016

Here’s a listing of some of the work done on brands I have been with in 2016. BBH continued to make some really cool ads on Coverfox – insurance that’s faster than disaster. A brand that’s changed forever the way the category communicates.   Maiyas is a food company led by a pioneering spirit that marries the latest in food technology with the wisdom of … Continue reading Brands I’ve been with: 2016