Here’s a listing of some of the work on brands I’ve been with in 2015 Bluestone Bluestone is a cosmopolitan jewellery brand that sees the need for jewellery as a cry for romance. Some of the cool collections from the design team with never-before sorta’ advertising by Ralph&Das Vinay Diddee of Little Latitude lovingly captured the way they make jewellery at Bluestone Anil Thomas directed … Continue reading Brands I’ve been with: 2015
Just because someone has given a name to a product doesn’t been they have a brand. In this maddening sea of wannabe brands, how does one spot a real brand? In a merciless world obsessed by saving cost, a brand is what they would pay more for In a lazy world where consumers want everything easier, a brand is what they would go to some … Continue reading Every name ain’t a brand
If you thought insurance advertising was boring, wait till you gnaw your way through lengthy insurance policy documents and discuss policy nuances with antiquated agents Coverfox is out to change all that – simplifying and gamifying insurance choices so that managing personal risk is now a just a click away Now, that’s what a cool agency like BBH needs to create a campaign that changes … Continue reading A fresh voice in Dullsville
At Bluestone we believe the need for jewellery is a cry for romance and that strong women will pull out all stops to that this women’s day. Men beware! Watch the men cheerfully accept the realities of this new order! Continue reading Asserting her right to romance on Women’s Day!
Notice when he leaves home When he comes back Who he is with And when Strike up a conversation with him Never tell him why Tease out his secrets And melt away Notice what he eats When he eats Find out what he likes eating Find out who makes the food Observe the family What makes them come together What rips them apart Read his … Continue reading The Evil that Men Do
Here is a listing of some of the work done by brands I’ve been with in 2014. Bluestone: A contemporary online jewellery brand that is out to redefine the way jewellery is made, bought and sold. A brand that understands the incredible romance that a jewel can spark in a relaionship. Anil Thomas, McCann debuts as a director. YLG Salons: A salon chain that … Continue reading Brands I’ve been with: 2014
The quest for the insight is what drives the researcher to the subject The endless questions, as he probes and probes The subject struggles to measure up to the researcher’s zeal She tells him everything she knows But the insight still remains elusive If she had the insight, she wouldn’t have held it back from him But then if she were aware of it, it … Continue reading The elusive quest