Bluestone: the incredible romance of real relationships

Bluestone.com believes that buying jewelry together is all about the incredible romance of real relationships This series of short videos by Anil Thomas and Meera Prem @ McCann Erickson was created to launch The FreeBird collection – on India’s independence day, to celebrate the Freedom that comes only with a Real Relationship And here’s the TV ad made by Anil Thomas that set the brand … Continue reading Bluestone: the incredible romance of real relationships

The Animal Farm goes to War: A Cautionary Tale

The animal farm’s going to war and the the Pig’s the general. He asserted his right to lead, and in the absence of any more ferocious animal at the farm, it was accepted. The pig looked at the cow and saw the horns and decided the cows will lead the charge. Little did he know that cows are quite content just munching on grass even … Continue reading The Animal Farm goes to War: A Cautionary Tale

Why acquiring fans is a bit like collecting pebbles

A few years back, if you had fans on EFFBEE, you could be pardoned for assuming that the fans become a free audience for any message that you might want to give them. That was possibly true till EFFBEE restricted the reach of any brand post to a miniscule percentage of the brand’s fan-base. If you want to reach more fans, you need to BOOST … Continue reading Why acquiring fans is a bit like collecting pebbles

The apple of his eye

Disclaimer: All characters are purely fictional. Gender is interchangeable, but since there is a moment of sudden physical violence, the perpetrator (rather than the victim) of the act has been kept as a woman. While this opens up a debate on typecasting women in organizations, the author felt it is a lesser evil than being seen as condoning violence against women. Strong feminists who are … Continue reading The apple of his eye

The Hum Haw Brief

Great advertising happens when creative agencies jam with passionate brand owners teasing out interesting stories around the brand. This is how these conversaions typically go… Agency: Does your product work better than competition? Client: Umm…not really A: Does it look better? C: No A: Is there something in the way you manufacture that is interesting or new? C: Uh, let me think… We actually have … Continue reading The Hum Haw Brief

The best of Contralens: 2012-2013

What rock musicians do when they run dry of new song ideas? They release the their Greatest Hits collections and buy time So here goes the biggest hits from Contralens from the last 2 years #10. If you meet a consultant on the road, kill him – is about choosing the right consultant for your business (or rather, personal needs) #9. How to write an … Continue reading The best of Contralens: 2012-2013