The elusive Joe and the three idiots

Here’s the story of business in a nutshell. How all the functions in an organization work as a seamless whole attracting those elusive customers. A sneak peek into the hallowed world of marketing,… Continue reading

What I believe: The Innovator’s Creed

Here are the rules of the road for innovation. Here’s what I remind myself everyday. Here’s what I would put up on my bathroom mirror (if my wife would allow). Here’s what I… Continue reading

The personal vision of a vainglorious patriarch

Our restaurant is called His Master’s Choice It was about to be called His Excellency’s Labour of Love Bucky preferred the former. We do not add any sugar to our dishes Or salt… Continue reading

The never ending charade

The advertising agency submits the creative. And the client is supposed to revert. And they talk. They call this creative feedback. Hello. Hello. This is regarding the layout you sent. (Yawn) Yeah I… Continue reading

Indian Terrain Spring Summer ’13 Campaign – Kill Gentle

An apparel brand for real, mature men with a point of view on what it takes to be a ‘real man’ Conceptualized by JWT, Chennai and brought alive by Tarunn Solanki, the lensman

Yaake* Risk-u?

You know you’ve come up the hard way. You’ve come up far beyond where you thought you could. You’ve come up so high that the risk of failure is higher than any forseeable… Continue reading

Why bother about Content if…

Why bother about content if… … Content still means that page you use to navigate through books … You think social media is a fad that is bound to pass … You can’t… Continue reading

Why is it so hard to go social??

Mart: Hey why’re you looking so down and out? Fart: I decided to get social today Mart: That’s so unlike you! You have always kept pretty much to yourself. Fart: That’s not true.… Continue reading

For heaven’s sake, don’t call me on a month end!

Monday, 28th Can we discuss the next year’s plan today? I’m preparing for the month-end. Can we do it tomorrow? Wednesday, 30th Hi. This is regarding the discussion on next year’s plan. You… Continue reading

Leaked: The CEO’s announcement about impending change

A leaked transcript of the CEO’s address that is based on a standard script that is circulated only in select cirles Dear members of the marketing team This is to announce the new… Continue reading