The bad habits that keep you from getting a great insight

This is a sort of follow up to the post on Who needs an insight anyway Often the enemy is not the intent but the method we adopt. Here are some of the… Continue reading

A few weeks in the life of a social media campaign

It all starts when Jon, a 80 year old consultant casually tosses the idea of marketing on facebook to Bil, who happens to be on of those CEO’s who unfortunately grew up much… Continue reading

Come new year, and things will never be the same again!

A new year can be a time for us to break free from the past and do things like we have never done them before. It is a time for us to dump… Continue reading

The degeneration of the creative brief: Innocence, Cynicism, Farce

Most mediocre pieces of advertising (and design) have often started with a degenerate creative brief where lofty ideals have degenerated to meaningless banality, faster than melting ice. Here’s a sneak peek from the… Continue reading

A graphic primer on archetypes

Let me offer you a glimpse into one of the dark secrets of marketing and advertising. Marketers have been shamelessly using this Jungian concept to great effect. You can ignore the next line… Continue reading

Hans Brinker – Breaking all rules, by the Book

Now here is a brand that seems to be doing everything by the book A sharp TG – the young budget traveller A clearly articulated positioning that draws from the fundamental strengths of… Continue reading

How to write an effective Design Brief

Design briefs are the most evolved form of creative briefs where the most intelligent of men (mostly MBAs) brief the most creative folks to help create the inconceivable and the indescribable. While there… Continue reading

99 ways to increase traffic to your blog

Add the blog URL to your visiting card Append the blog URL to your digital signature Read others’ blogs and say nice things about their blogs before politely inviting them to read yours… Continue reading

The 2 halfs, the haves and the have-nots

The Cast M: The Client (who runs a large company) K: Account Head – Serviving X: Creative Director – 1 Y: Creative Director – 2 I: Management trainee who works with M Place:… Continue reading

50 ways to kill your brand before your competition can

Assume that your close family members are adequate representation of the consumer Analyse the brand track in great depth and get lost in the details Stop investing in the brand altogether Blame the… Continue reading