The never ending charade

The advertising agency submits the creative. And the client is supposed to revert. And they talk. They call this creative feedback. Hello. Hello. This is regarding the layout you sent. (Yawn) Yeah I would like to make the logo bigger Yeah? Also something that says new, but in a new style – in a way thats never been said before Aah.. And something that draws … Continue reading The never ending charade

Why bother about Content if…

Why bother about content if… … Content still means that page you use to navigate through books … You think social media is a fad that is bound to pass … You can’t find anything exciting to talk about the products and services your brand offers … You still believes that creativity is an advertising deliverable … the most exciting event in your company is … Continue reading Why bother about Content if…

For heaven’s sake, don’t call me on a month end!

Monday, 28th Can we discuss the next year’s plan today? I’m preparing for the month-end. Can we do it tomorrow? Wednesday, 30th Hi. This is regarding the discussion on next year’s plan. You just can’t imagine the pressures of month end. Can we discuss this first thing next month? Monday, 4th Hi. You’d wanted to discuss the next year’s plan after the month end. Man, … Continue reading For heaven’s sake, don’t call me on a month end!

Leaked: The CEO’s announcement about impending change

A leaked transcript of the CEO’s address that is based on a standard script that is circulated only in select cirles Dear members of the marketing team This is to announce the new management changes in our company. Mr. Gugu who has served us for 17 years as the head of marketing will now be promoted to a strategically important role in exploring low cost … Continue reading Leaked: The CEO’s announcement about impending change