The advertising agency submits the creative. And the client is supposed to revert. And they talk. They call this creative feedback. Hello. Hello. This is regarding the layout you sent. (Yawn) Yeah I would like to make the logo bigger Yeah? Also something that says new, but in a new style – in a way thats never been said before Aah.. And something that draws … Continue reading The never ending charade
An apparel brand for real, mature men with a point of view on what it takes to be a ‘real man’ Conceptualized by JWT, Chennai and brought alive by Tarunn Solanki, the lensman Continue reading Indian Terrain Spring Summer ’13 Campaign – Kill Gentle
You know you’ve come up the hard way. You’ve come up far beyond where you thought you could. You’ve come up so high that the risk of failure is higher than any forseeable return. There are some smart people out there who could risk upsetting your dollar-cart. You could be under pressure to take decisions that you would have to stand up for. Now is … Continue reading Yaake* Risk-u?
Why bother about content if… … Content still means that page you use to navigate through books … You think social media is a fad that is bound to pass … You can’t find anything exciting to talk about the products and services your brand offers … You still believes that creativity is an advertising deliverable … the most exciting event in your company is … Continue reading Why bother about Content if…
Mart: Hey why’re you looking so down and out? Fart: I decided to get social today Mart: That’s so unlike you! You have always kept pretty much to yourself. Fart: That’s not true. I speak to a lot of people, all the time. Mart: Ok, but mostly its to people who have no other option but to listen to you, like your subordinates. Fart: (Sniff) … Continue reading Why is it so hard to go social??
Monday, 28th Can we discuss the next year’s plan today? I’m preparing for the month-end. Can we do it tomorrow? Wednesday, 30th Hi. This is regarding the discussion on next year’s plan. You just can’t imagine the pressures of month end. Can we discuss this first thing next month? Monday, 4th Hi. You’d wanted to discuss the next year’s plan after the month end. Man, … Continue reading For heaven’s sake, don’t call me on a month end!
A leaked transcript of the CEO’s address that is based on a standard script that is circulated only in select cirles Dear members of the marketing team This is to announce the new management changes in our company. Mr. Gugu who has served us for 17 years as the head of marketing will now be promoted to a strategically important role in exploring low cost … Continue reading Leaked: The CEO’s announcement about impending change