Boardroom Glam
Bluestone’s signature collection goes in for a makeover. Time to stop looking slouchy at work. Campaign by WhyAxis, Niranjan and Maac Continue reading Boardroom Glam
Category: About
Brands I’ve been with 2019-2020
Getting some brand work done in the last 2 years just seemed like a lot more effort than normal. Everything was a lot slower. The overall gloomy environment meant that brand owners needed that much more conviction to take a stand and stick to it. Which is what I increasingly see as my role – helping brand owners form a point of view on their … Continue reading Brands I’ve been with 2019-2020
A campaign that’s a throwback to happier times
When we planned this campaign for HNI, we could never imagine that the world of work would change in such a fundamental way. This campaign brings back the magic of a world that already looks like a distant memory. Would the world remain cooped up in homes out of fear of the virus? Would companies look at this as a way to cut costs? OR … Continue reading A campaign that’s a throwback to happier times
The ‘art’ of grabbing attention ads
Very few creative elements are as obsessed over as the static (outdoor or print or digital) ad More lines or less lines? More product or less product? Only product or no product? What’s the headline? What’s the tagline? Where should the logo be placed? Descriptive headline or abstract headline? And so on. There is a bit of science, but very often different scientific recommendations tend to work … Continue reading The ‘art’ of grabbing attention ads
A few good men making ice cream
Just a bunch of good people who’ve gotten together to make good ice cream Bloody good ice cream, in fact. Though that’s not the sort of language they would choose to describe it. This is a story that had to be told. This is a brand that needs a larger audience. The brand journey began with a behind the scenes video directed by Vinay Diddee in … Continue reading A few good men making ice cream
Brands I’ve been with in 2018m
Medlife If you’re crossing your 40s, chances are that chronic ailments and medical bills are going to start creeping in. Medlife believes there’s no point in moping about it and it’s time to take control of health. In short you can’t be lazy and lackadaisical about health – like Lafaddoo Lal. Sumonto and team from Bates coined the term and spun out an entertaining series … Continue reading Brands I’ve been with in 2018m
Expand your Vocabulary with Lafaddoo Lal
What do you call a person who’s careless about health? A bit slow in general. Who’s got his priorities just a little bit mixed up. And a bit daft about technology. And a bit of a worry to his parents. You could call him an Irresponsible, lazy idiot maybe? But wouldn’t that condemn him forever and leave a scar that might take years to heal? … Continue reading Expand your Vocabulary with Lafaddoo Lal
Fitness bands EVOLVE with Smartron’s t.band
Smartron’s t.band is out this week and keeping track of fitness has never been so much fun! Smartron’s EVOLVE campaign keeps pace with the frenetic pace of innovation driven by the IOT and devices startup. There is a lot more action coming up from Smartron and the team from McCann Mumbai here. Continue reading Fitness bands EVOLVE with Smartron’s t.band
Smartron EVOLVE campaign
A cool campaign for an audacious startup that is always pushing the edge on technology and design. When the videos get shorter, the task gets more complex than it appears. The Team that worked on creating the signature look: Nishant, Vikram and Vijay from McCann Erickson; Photographer: Arjun Mark; Films: Santosh Vijayan. Continue reading Smartron EVOLVE campaign
Brands I’ve been with: 2017
Looking back on the work done this year. Bluestone Trying on jewellery can be a very indulgent pleasure. And when jewellery comes home with Bluestone, it’s going to be one long wait till the woman makes up her mind. Bluestone is a contemporary, cosmopolitan jewellery brand that infuses fashion and indulgence in a fairly traditional category. The team from Contract wrote the film that made … Continue reading Brands I’ve been with: 2017
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