Bareilly ki Barfi and the power of collective embarrassment

In case you haven’t seen this absolute cracker of a movie called Bareilly ki Barfi, It’s a movie about a typical small town in India About girls and boys and their parents and friends who have never seen a metro outside a television screen Written and directed by artists who have possibly come from that milieu and understand that psyche Played out to a cosmopolitan … Continue reading Bareilly ki Barfi and the power of collective embarrassment

S.SrinivasAugust 26, 2017Leave a comment

Theatre of the Absurd

Defining a Semiotician – by elimination

If you see a dress at a store and feel like buying it you are a CONSUMER If you see a dress at a store and make a note to buy this when there is a sale you are a SMART SHOPPER If you see a dress at a store and feel unfashionable you are a SHOPPING/ FASHION VICTIM If you see a dress at … Continue reading Defining a Semiotician – by elimination

S.SrinivasAugust 3, 2017August 3, 20172 Comments

Theatre of the Absurd

The sounds at a cafe’: Brains on fire

Just having a coffee at Starbucks and catching the vibes around with Matt Murdock-like heightened senses. And this is what I hear. A feverish pitch by a start-up founder to a potential investor. The preferred tone seems to be a raspy pitch that’s bursting with all the energies that is just waiting for a few millions to unleash disruptive fury all around. The investor of … Continue reading The sounds at a cafe’: Brains on fire

S.SrinivasAugust 1, 2017August 3, 20172 Comments

Hard Core Marketing

The elusive quest

The quest for the insight is what drives the researcher to the subject The endless questions, as he probes and probes The subject struggles to measure up to the researcher’s zeal She tells him everything she knows But the insight still remains elusive If she had the insight, she wouldn’t have held it back from him But then if she were aware of it, it … Continue reading The elusive quest

S.SrinivasNovember 29, 20142 Comments

Hard Core Marketing

The allure of the mall

Sitting at a coffee shop, watching people in a mall, wondering what brings them here… The Mall is a license to slow down…when the over-heated mind can slow down to the pace at which we walk The Mall is an oasis of privacy… letting us disappear, anonymous in a crowd The Mall is what we always thought the city would be… a reminder of the … Continue reading The allure of the mall

S.SrinivasJune 13, 2012June 13, 2012Leave a comment