Category Archive: Awesome Cool Stuff

Coverfox cuts to the chase

When the message is about speed, it’s best said quickly. That’s all. A breezy campaign from Russel, Ajmal and team at BBH.      

Fear of God: The future of fashion branding?

It needed a new kid in the block to show up that Fashion brands can be more than just quality clothing Or Good looks Or even a certain kind of look Or just… Continue reading

A fresh voice in Dullsville

If you thought insurance advertising was boring, wait till you gnaw your way through lengthy insurance policy documents and discuss policy nuances with antiquated agents Coverfox is out to change all that –… Continue reading

Asserting her right to romance on Women’s Day!

    At Bluestone we believe the need for jewellery is a cry for romance and that strong women will pull out all stops to that this women’s day. Men beware! Watch the… Continue reading

Bluestone: the incredible romance of real relationships

Bluestone.com believes that buying jewelry together is all about the incredible romance of real relationships This series of short videos by Anil Thomas and Meera Prem @ McCann Erickson was created to launch… Continue reading

Brands I work on: Indian Terrain Autumn-Winter campaign

Indian Terrain’s latest campaign for the autumn-winter season exhorts men to kill gentle. JWT and Tarunn get together again to create some stunning imagery.

Indian Terrain Spring Summer ’13 Campaign – Kill Gentle

An apparel brand for real, mature men with a point of view on what it takes to be a ‘real man’ Conceptualized by JWT, Chennai and brought alive by Tarunn Solanki, the lensman

Hans Brinker – Breaking all rules, by the Book

Now here is a brand that seems to be doing everything by the book A sharp TG – the young budget traveller A clearly articulated positioning that draws from the fundamental strengths of… Continue reading