Boardroom Glam
Bluestone’s signature collection goes in for a makeover. Time to stop looking slouchy at work. Campaign by WhyAxis, Niranjan and Maac Continue reading Boardroom Glam
Category: Awesome Cool Stuff
The ‘art’ of grabbing attention ads
Very few creative elements are as obsessed over as the static (outdoor or print or digital) ad More lines or less lines? More product or less product? Only product or no product? What’s the headline? What’s the tagline? Where should the logo be placed? Descriptive headline or abstract headline? And so on. There is a bit of science, but very often different scientific recommendations tend to work … Continue reading The ‘art’ of grabbing attention ads
Expand your Vocabulary with Lafaddoo Lal
What do you call a person who’s careless about health? A bit slow in general. Who’s got his priorities just a little bit mixed up. And a bit daft about technology. And a bit of a worry to his parents. You could call him an Irresponsible, lazy idiot maybe? But wouldn’t that condemn him forever and leave a scar that might take years to heal? … Continue reading Expand your Vocabulary with Lafaddoo Lal
Fitness bands EVOLVE with Smartron’s t.band
Smartron’s t.band is out this week and keeping track of fitness has never been so much fun! Smartron’s EVOLVE campaign keeps pace with the frenetic pace of innovation driven by the IOT and devices startup. There is a lot more action coming up from Smartron and the team from McCann Mumbai here. Continue reading Fitness bands EVOLVE with Smartron’s t.band
Smartron EVOLVE campaign
A cool campaign for an audacious startup that is always pushing the edge on technology and design. When the videos get shorter, the task gets more complex than it appears. The Team that worked on creating the signature look: Nishant, Vikram and Vijay from McCann Erickson; Photographer: Arjun Mark; Films: Santosh Vijayan. Continue reading Smartron EVOLVE campaign
Coverfox cuts to the chase
When the message is about speed, it’s best said quickly. That’s all. A breezy campaign from Russel, Ajmal and team at BBH. Continue reading Coverfox cuts to the chase
Fear of God: The future of fashion branding?
It needed a new kid in the block to show up that Fashion brands can be more than just quality clothing Or Good looks Or even a certain kind of look Or just about being trendy and with the times Or a certain lifestyle Or even just an attitude If clothing is a second skin, Why can’t fashion be a religion? Fear of God shows … Continue reading Fear of God: The future of fashion branding?
A fresh voice in Dullsville
If you thought insurance advertising was boring, wait till you gnaw your way through lengthy insurance policy documents and discuss policy nuances with antiquated agents Coverfox is out to change all that – simplifying and gamifying insurance choices so that managing personal risk is now a just a click away Now, that’s what a cool agency like BBH needs to create a campaign that changes … Continue reading A fresh voice in Dullsville
Asserting her right to romance on Women’s Day!
At Bluestone we believe the need for jewellery is a cry for romance and that strong women will pull out all stops to that this women’s day. Men beware! Watch the men cheerfully accept the realities of this new order! Continue reading Asserting her right to romance on Women’s Day!
Bluestone: the incredible romance of real relationships
Bluestone.com believes that buying jewelry together is all about the incredible romance of real relationships This series of short videos by Anil Thomas and Meera Prem @ McCann Erickson was created to launch The FreeBird collection – on India’s independence day, to celebrate the Freedom that comes only with a Real Relationship And here’s the TV ad made by Anil Thomas that set the brand … Continue reading Bluestone: the incredible romance of real relationships
contralens 